Hi, I’m Reda Lemeden.
I design and build software that respects people’s time, privacy, and needs.
My first job in tech was back in 2010 at Orange in Paris, France. Since then I’ve shipped a dozen educational, social, and media platforms for startups and large enterprises alike. Past clients include Microsoft, Intel, MIT, and Klarna. I was also a founding engineer, and later product lead, at Yabie, née Kaching, a commerce platform startup.
Today I work at Circle on their iOS app, which serves millions of users, and spend much of my time tuning multi-agent systems, working out where AI should lead and where people should.
Projects
Generative AI and Algorithmic Manipulation(2027)
A conference at KTH on how generative AI shapes attention and choice.
Four Rays(2020)
An indie solopreneurship focusing on native app development and design.
Swift & Fika(2018)
The first Swift conference in the nordics with over 200 attendees.
Backstory
I grew up in Casablanca 🇲🇦 on video games 🎮 and creative software 🖌. After a BBA in 2007, I studied Japanese in Tokyo 🇯🇵 and management in Nantes 🇫🇷. I then worked as a product designer in Boston, MA 🇺🇸 and settled in Stockholm 🇸🇪 in 2014.
Away from work, I make games, learn languages, write fiction, and draw.
Have a question or a project in mind? Get in touch.